Puma Staple

Contributed art direction across the Puma x Staple collaboration, a culturally driven project rooted in solidarity and representation. Inspired by Gidra and its historic activist artwork, the creative bridged past and present through modern design and campaign storytelling. The initiative included a filmed campus conversation between Jeff Staple and Mike Murase and supported Welcome to Chinatown, earning both Inc. Best in Business and ADC Award recognition.